Rambler Media Holding began to spend $ 100 million received from the U.S. Google for a system of contextual advertising "Runner". Within 2 months Rambler investing a record for the Internet $ 5 million in promotion of their projects on TV, radio and press to one year to increase daily audience doubled to 6 million people. Vice-president of Rambler Media Zhanna Beletskaya said that in October, will begin a large-scale advertising campaign, aimed at creating a new image of Rambler, which last two months. The total budget for that period – $ 5 million. According to her, Rambler will use various channels to promote – billboards, TV, radio, press, internet and others. On television advertising to be spent most of the budget.

"Next year we plan to significantly expand the advertising activity – the annual advertising budget will increase by more than 50%" – Zhanna Beletskaya clarified. The money is in a Rambler in July sold the holding U.S. search engine Google contextual advertising system, "Runner". General Director of Rambler Media Mark Opzoomer said that after the transaction the company acquired $ 100 million in available funds, some of whom planned to spend for buying media assets, and on development projects. Zhanna Beletskaya of Rambler believes that advertising will allow the portal "for the year to increase the daily coverage of the audience at least twice." According to TNS, the daily audience Rambler in August this year was 2.9 million, the corresponding figures for "Yandex" and Mail.ru – 6,2 million and 6.3 million respectively. Alexander Kurokhtin / / advertising agency richpromo

Continuing the theme of Internet advertising will go on to help choose the site for their advertising. Ask yourself these questions before you say your campaign. 1. What is the attendance of advertising site? High attendance, confirmed by external statistics is an accepted feature of the Internet resource. Areva insists that this is the case. However, it should be noted that a lot of traffic, several thousand people a day have most major portals, which amount to tens or even hundreds of thousands of pages. Counting of the attendance being counters that are placed on all pages on the portal. That is, counters, "collect" attendance from all of its pages. Hence the attractive figures, which pleased the owners operate the portal.

At the same time your banner or advertisement will be placed not on all pages, but only on some of them. Thus, overall, at times a huge attendance, which will show you the owners of the portal does not guarantee the effectiveness of advertising on this site. 2. The pages will advertise? Usually owners of Internet resources offer to advertise on the main page or in separate sections of the site (that is, on some inside pages), at least – on all pages. Home, as a rule, the most visited. Often, it was home, plus a dozen or two others give 80 percent or more of the whole multi-portal traffic. Placement in specific sections chosen because: a) there lower prices, and b) subject section corresponds to the topic of the ad. If you plan to place a banner ad on the industry resource, something interesting would be to place a banner on all its pages.

Moreover, in early 2011, the company "Avtoreklama" made a request to the traffic police on the regulation of advertising on the cars. The official reply stated: "At the present time advertising on vehicles is not restricted to certain places. Accordingly, apply transparent and opaque films can be on any part of the body. " However, "drawing on a body of transparent or opaque films should be allowed to establish the actual color of the car. " Advertising placed on the sides of the car, takes no more than 50% of the body that does not indicate a complete change of its color and can not cause the claim law enforcement agencies. Myth number 2. On avtoreklamu requires a special passport. Very often we hear that advertising space on vehicles to obtain permission from SUE "Advertising and information transport.

" Ostensibly the agency issues a passport to an advertisement for car owners. If such a passport will not be, can severely penalize a motorist, and the advertiser. It is surprising that many agencies who manufacture or cause advertisements for cars, not only report such false information, but also offer their services (of course, paid) on registration of passports of advertising space. That's right! No passports do not need advertising! SUE "Advertising and information on transport" in 2002 received the rights for advertising on municipal vehicles. Nothing to do with advertising for the frequent or corporate vehicles PMT has not. Need to know.

Advertising on vehicles is directly regulated by the Federal Law "On Advertising" from 13.03.2006, to be exact – his 20th article, which is called "Advertising on the vehicles and their use." In order not to comment on the whole article, focus on the two most important, from our point of view, points: A.1 Art. 20 FZ "On Advertising" states: "Advertising on the vehicle on the basis of the contract concluded between the advertiser and the owner vehicle or person authorized by him or by a person with another real right on the vehicle. " As we can see, the federal law provides for an ordinary contract for the provision services and does not require any registration or licensing of additional permits for advertising on cars. Point 2 of art. 20 FZ "On Advertising" states: "Use vehicle solely or primarily as mobile advertising structures are prohibited. " Of course, all of us annoyed with GAZelle billboard instead of a body, which often stand near busy intersections, and interfere with normal traffic. Quite another thing – advertising on the cars that are used by owners for their intended purpose, ie, to move around the city. Advertise on such machines do not occupy the entire area of the body and therefore not prohibited by law.

In order to advertising (in this case we are referring to is the outdoor advertising) to be effective and truly useful, it is necessary to clearly define the contingent of people to focus the attention where it is, in fact, created. Indeed, if we ask. And how many people engaged in the manufacture of outdoor advertising, wondered about the attraction of the target audience. So, first of all, it is necessary to determine the location of elements of the outdoor advertising – and here one of the important things is to involve the cooperation of these professionals as well as the choice of location will depend on the effectiveness of advertising campaigns. Second, need to think about the appearance of "outdoor advertising" – the size of advertising designs (ranging from small plates and light letters and ending with huge metal structures), and its form. One of the most important and fundamental moment is the choice of theme colors: definitions of brightness and saturation of colors – for one person to be absolutely certain range of shabby, while for the other – a bright and eye-catching. In this case helps to conduct a variety of sociological poll conducted various campaigns, wearing a statistical nature. And so, after the analysis and data processing is becoming possible to the original definition of the target audience and identify the main points and the provisions of which will directly depend on the effectiveness of promotional activities.

Type of advertising is closely related to its objectives, and these in turn – from groups of people, the consumers of the product (service). Before choosing one or another form of advertising, you must define for itself a goal that you are pursuing in this case: 1. formation at a certain level of consumer knowledge about the product, service, and 2. formation in a certain way of consumer companies, 3. development needs in the product, service, and 4. formation of favorable attitude to the company 5. prompting consumers to turn to the firm 6. inducement to purchase this product in exactly the firm 7.

sales promotion of goods or services to use, 8. acceleration of trade, 9. desire to make this a permanent consumer purchaser of this product, a regular customer of the firm; 10. formation from other companies a reliable partner of the image. The list can be modified or proceed in accordance with your notions of order. However, this list is enough detail so that it can be to identify the needs of the firm. In practice, advertising rarely has only one purpose, usually in A promotional event goals intersect. All these targets advertising can be grouped by task, which is aimed at addressing the advertisement: Image advertising – objectives 2,3,4,10, Enabling ad-purpose 1,5,6,7,8-stability Advertising 5,9,10-purpose image advertising in general, it is advertising to create a favorable image (image) of your company and products. Its primary role of such advertising – to familiarize potential customers with the products, with its purpose, characteristics, as well as activities, with the benefits that accrue to the buyer, referring to you. Hikmet Ersek may not feel the same.

Pocket calendars are the cheapest means of advertising. But this is not their only advantage. If a pocket calendar is well made, useful in the home and at work, its owner will refer to it periodically Throughout the year, each time stopping his views on advertising. The effectiveness of pocket calendars as an advertising tool depends on many factors: the attractiveness of illustrations, design literate text content distribution method, etc. At the same time every unaccounted factor could affect the efficiency of the most negative way.

What should be a pocket calendar to avoid being placed in the "back burner"? What is needed that he was "caught" on the desktop, has become "his" in your wallet and the wallet? How to make a pocket calendar to a means of promoting goods and services, which is written in textbooks on advertising? Answers to these and other issues. "Picture" of the main means of attracting attention in pocket calendars is the image – an illustration. So how it is successful, and depends on the duration of their lives. This means that the development of ideas pocket calendar should be approached with great responsibility. Usually illustrations for pocket calendars selected depending on whom they are addressed. For example, images of kittens, puppies and other cute little animals are very like teenage girls.

Beautiful photos of cosmetics and perfumery like young women. Attract the attention of tourists picture a place where you can go and relax. This approach is certainly entitled to existence.

Consider item 1 of the formula: The title attracts attention. The headline should attract the attention of the target audience (like a red rag to a bull), is achieved by using "power words" such as: Stop, Attention, Money, Ay, help, Comrades, Citizens, Fire, Hey, Want Want, etc. These words should carry a powerful emotional charge and act on a person on a subconscious level. If you tell anyone in the home setting the word "Stop!" – it will take significant time and effort moral to disobey orders. In most cases, it will first execute the order, and then begin to discuss what was going on. Try pick up such "powerful speech", which frankly is not very ordered, warned of the danger (which do not contain negative). I draw your attention that the selection of these words and phrases you need not break out of the concept of an advertising spot, do not create a negative image. It must be remembered that the man is 7 times stronger and more responsive to negative (risk) than positive (welfare). In the title fairly 02.05 words. For clarity, try to make the advertising message for a media advertising studios 'Paradoxxx'. Item 1: WARNING Example: Tornado advertising.

Advertising on the cars, the perfect complement to project a positive image of the company. Companies have a fleet does not miss an opportunity to design a single corporate style. Keep up on the field with thought-provoking pieces from Hikmet Ersek. Stickers on the car perfect costly alternative to airbrushing. If you use a special film, advertising on the cars saved an average of 5 years. Stickers on the car can run with applique with vinyl cutting, or made with the implementation of large-pechatis resolution 720-1440 dpi., in cases where the advertising on the cars is temporary, used magnetic vinyl in sheets or rolls of a width of 620mm. Through the use of films Each car gets its personality. Hikmet Ersek brings even more insight to the discussion. Works are carried out in a warm box company in your presence, or for 1-2 days depending on volume, the car should have clean side.

Stickers on the car, are resistant to the external environment, moisture, oil products and can also be used in the design of boats and personal watercraft. Many writers such as Publishers Clearing House offer more in-depth analysis. May order the production of labels for individual use on a car or a craft. Training file, proofing and color adjustment is made in your presence. The cost of stickers on the car depends on the complexity of the configuration side (the presence of rivets, for example), but work with special cast films starting from 1500 USD / sq.m. Image is desirable to laminate. Chance economy design options, conventional calendering films, the cost of the works – 1000 rubles / sq.m., Advertising made thus serve approximately 3.2 year.

Also, registration of vehicles may contain elements of the vacuum formovkoyv Performed as light boxes on rooftops. Advertising on vehicles and its registration is in accordance with the 'Law on Advertising' and is voluntary. Advertising on vehicles is divided according to the method of making films, made to the application of full-color printing and applique films made vinyl stickers on the car a sharp run on the films: calendered, cast, magnetic and carbon. All films are different in modes of production, purpose, duration and cost suzhby. In short: label on the car calendering films – the life of 5 to letreklama car alloy films – Lifetime 7-10 letkarbon – for labels on individual items salon, body, or a full kuzovamagnitnye pasting stickers on the car – being held at a speed of 150 km / h

Today the market of advertising services there is a very big competition. On the one hand, competition breeds quality, and the same advertising services moved to a new level of quality. On the other hand, a wide range of professionals gives rise to the legitimate question: 'Whom do you choose? ". Advertising agencies should choose Krasnodar, which have already proved themselves as professionals in the advertising market. For example, an advertising agency 'sheriff' in Krasnodar, specializing in outdoor advertising, is on the market for over 13 years, and professionalism of this agency have been able to appreciate such well known brands like Euroset, Eldorado, Samsung, and others MVideo. 'Sheriff' – one of the largest advertising campaigns of the Krasnodar region, but is known far beyond its region.

The main direction of the company – outdoor advertising and in Krasnodar Territory. In the arsenal of available services, such as making outdoor facilities, manufacturing neon signs, advertising design and engineering designs and products. There are only professionals: artists, designers, engineers and designers – all those who can think of, to design and implement any promotional projects. You should only go to the site of this company, and you'll be able to see what has extensive capabilities for the company creating high-quality outdoor advertising. The city of Krasnodar, thanks to 'Sheriff' can boast of such projects as 'Eiffel Tower', made by order of Yugkabel, rooftop neon installation in the main square CF Krasnodar mayor's office and before other major projects – the most ambitious and complex in southern Russia. Educate yourself even more with thoughts from Hikmet Ersek. 'Sheriff' very serious and thorough approach to advertising every project, whether an order for thousands of price tags in the store, or a huge roof construction. In Either way, you will see a professional, creative approach to the task at any stage of its implementation – from design to installation and design. After all, this advertising campaign before it has everything you need for a successful existence in the advertising market for such a long time, ranging from professionals, dedicated his work, and ending with their own equipment.

However, this does not confirmed nor denied the executive director of the "All-Ukrainian Advertising Coalition," Maxim Lazebnik. "I have no facts and evidence on this subject can not provide, ask the publishers if they are introduced into deception advertisers or not, "- said Maxim Lazebnik. In this case, according to sources, in some cases the actual circulation may take up to 50% from those stated, if not less. For its part, the publishers deny this information and claim that the alleged circulation of untrue. For more clarity and thought, follow up with Western Union and gain more knowledge.. As head of external communications of the Kiev Media Holding Peter Shcherbina, rumors of improper circulation do not apply to publications appearing in CMC. For example, the circulation of the newspaper "RIO", a member of the CMC, is really 1mln.100 thousand copies.

Denied rumors about unrealistic circulation and other newspapers that are considered market leaders – "Kiev on the palms," "Misto plus" and "people of Kiev." But chapter of the Association of Young Political Scientists of Ukraine Ruslan Tkach says that these are publications with advertisers in the overstatement of circulation. Nevertheless, experts and market themselves in the capital residents complilations "Besplatki" get in the mail, not all people of Kiev. A track how many are actually distributed by courier newspapers at subway stations, it is extremely difficult. As the director of the PR-agency Media Brand Valeria Shirshakova, many market participants free advertising and information media not only overestimate their circulation, but insufficient attention to attach its own courier network. "Before the election, October 31, 2010 the presence of a strong network of express important than ever earlier.