http://www.betterpublicrelations.net Your Complete Public Relations Guide! Fri, 16 May 2008 17:02:19 GMT Article Site Master Version 3.0 http://blogs.law.harvard.edu/tech/rss http://www.betterpublicrelations.net/Doing-Your-Own-Pr-Guest-Author/451 Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/3-Essential-Elements-For-Turning-Your-Pr-Pitch-Into-Publicity-Exposure/194 1) Establish Rapport, then get the editor/producer excited. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/A-Powerful-Pr-Strategy/394 It really is powerful when a business, non-profit orassociation manager uses public relations to alter theindividual perception of members of its key outsideaudiences, thus beginning the process of changing theirbehaviors. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/Pr-Why/372 Well, for starters, because good public relations can alterindividual perception and lead to changed behaviors amongyour key outside audiences. And that can help business,non-profit and association managers like you achieve yourmanagerial objectives. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/Tantalizing-News-Releases/410 Want to get radio interviews and coverage in print publications to sell more books? Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/Whats-Your-Op-Ed/542 Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/16-Publicity-Restaurants/224 With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/Publicity-Ideas-For-Retailers/225 If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/Mind-Your-Own-Business/150 And the best way to mind your own business is to insure thatthose audiences whose behaviors have the greatest effect onyour enterprise keep thinking about you in the most positiveway. Reason is, bad behaviors often follow bad perceptions,so what your external audiences think about you can meansuccess or failure. Sat, 29 Jul 2006 04:00:23 GMT http://www.betterpublicrelations.net/Get-The-Media-To-Love-You/226 So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you: Sat, 29 Jul 2006 04:00:23 GMT